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It's seldom the News-anchor who speaks the following lines, but
rather a sub-altern who utters, "More on that and other stories after
the break."
The visual consumer accepts the utterance as part of the price
paid to participate with the great time parasite known as Television.
"The Break" used to be referred to as "After these commercial messages."
Before that it was "After station identification." Break indeed. Say it like it is: "We are now going to try to sell you something but if we
tell you directly, we are afraid you might change channels."
The sincere looking sub-altern smiles slightly, the screen
quick-fades to black and the lurid procession of commercials commences.
The male Hominid is reminded the quickest way to scrape nature from the
face is with a new triple-bladed razor. The female Hominid is reminded
that her scent might offend other Hominid and propriety dictates she
purchase a product called, "Spring Morning." More well-crafted
entreaties to purchase follow mixed with "Program Promotions." The
insidious amalgam of greed and artifice ends. The screen quick-fades to
black.
And we see the "Set" (as in theater) which usually features some
kind of desk. The desk allows the News-reader to comfortably articulate
the scrolling of the 4 or 5 word lines that are projected in front of
the video camera lens. The News-anchor may approve the copy, but it is
usually the product of a person way, way behind the lens.
The red "Tally-light" blinks on, The News-anchor, laden with
pancake makeup, nods slightly, and reads what has been written for him
or her. In this case it is a him. His bald spot is carefully
de-emphasized with the judicious application of a cosmetic spray paint that fools the eye into assuming the fellow has more hair than what's there.
Want to drive a News-anchor berserk? Send him a letter that says
very politely, "I have noticed your hair seems to be thinning a bit. My
uncle Elmo had the same problem and he applied "Bag Balm" twice a day
and in 3 months he had a full head of hair." This will send the fellow into fits of phone calls to the hair transplant specialist, and consultations with the hair stylist on the best way to address the issue. If the viewer sends a
letter stating the News-anchor made an egregious error in fact, the
News-anchor will seldom seek consultation regarding a questions of fact...
Sad isn't it.
Back To "The Set"
The News-anchor is wearing a gray, black and white British
Regimental tie. It is the tie of the distinguished military unit called
"The Artists' Rifles." {1/28th, 2/28 and 3/28th Battalions of The
London Regiment, T.F.} In the UK it is a major social gaff to wear a tie to which one is not entitled. After the sub-alter informs the viewers "We
will be right back after the break", I saunter to the telephone, call
the station's hot line and obliquely imply I represent the
interest of the British Government and diplomatically inquire as to the
credentials of the chap with The Artists' Rifles tie. I am transferred
to the Producer.
Producer (P): Can I help you?
Andersen (A):[... Does this person know the difference between May and Can ..?] With whom am I speaking?
P: This is Ben.
A: This is Neville Kent-Eton, Ben. I noticed your reader is wearing The
Artists' Rifles Tie. I wonder if you might be so kind as to tell me
under what circumstances the fellow was granted the privilege of wearing
this tie?
P: Who's this and who're you with?
A: This Neville Kent-Eton, I am presently alone. Why do you ask?
P: No, I mean who you do you represent?
A: I represent British interest. I notice the reader is wearing The
Artists' Rifles tie and I am a bit puzzled as to the circumstances that
preceded this honour?
P: Whada-ya-talk'n about?
A: [ ... I let the May-Can misuse slide, should I remind him about
ending a sentence with a preposition? No the poor fellow already seems
to have his knickers in a knot ...] The tie.
P: What tie? Where? You talk'n 'bout sports scores?
A: No. I am referring to the badly tied, four-in-hand, tie presently
being worn by your reader.
P: You want to know about the tie Frank is wearing?
A: Ah. You've got it.
P: Whada-bout-it?
A: Would you please be so kind as to give me the name and postal
address of the owner of the station?
P: Why?
A: I'm sorry. Your surname was ..?
P: I told you. Ben!
A: [ ... This news professional does not know the difference between a
given and a surname ... Sad isn't it.] Thank you Ben. It has been a
pleasure chatting. The exact time now, for our records is 0827 hours
Greenwich Mean Time.
P: Wada-ya-mean, meantime?
A: [ ... This news professional has difficulty with the concept of
time... Sad isn't it.] Thank you. Goodbye.
Epilog
Since that conversation, the News-anchor has never worn a "Rep"
or Regimental tie. However, on April 1st, he did wear one similar to
that given to Slick Willy by Miss Monica.
More on ties next issue.
Andersen
-30-
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